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In 1987, Vita Tech launched the Medical Vita Diet, which is based on the ‘protein sparing modified fast’, designed by doctors as a highly successful treatment for obesity. Obesity was regarded as a serious medical condition in Australia and the Medical Vita Diet was initially supplied only through medical centres under medical supervision.
In the past decade, Vita Tech P/L has trained pharmacists and other health professionals to supply the program and they too have achieved great results, working in close co-operation with the customers’ own doctors where necessary. The company’s growth has been largely organic, from word of mouth recommendations.
Today Vita Diet is considered to be the no.1 choice weight loss supplement and is available in over 360 pharmacies in New Zealand.